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Customer profiles for goverment kindergarten
Director or top manager
Age 45-65


Gender often female

Education higher Teacher Education
Background: ex-educator or ex-manager of educating organization. Finance mind, base knowledge of educational topics.

Overall income: Moscow 80 000 rub Regions 50 000 rub


Pains: non motivated and low qualified specialists, low prestige of kindergarten, low level of personal satisfaction,
Special care
specialist
Speech therapist
Age
25-55


Education
Special Teacher Education
or related
Background: married, loves children but working process is boring and hard (for a child)
Age: 25-55


Sex: female

Education: Special Teacher Education
Background: ?
Overall income

Pains
hard and boring working process,
lots of documentation
lack of good educational tools
Overall
income
:

Pains: lack of good educational tools,
hard to find a job
?


Moscow 50 000
Regions 30 000
Gender
Female


Moscow 50 000 rub.
Regions 25 000 - 40 000 rub.
General
education teacher
Age
35-65


Education
not related to Education
or even middle
(sometimes related)
Background: could be an ex-office worker, married and has at least 1 child
Overall income

Pains
hard energy consumption on work, low salary, no motivation

Gender
Female


Moscow 40 000 rub.
Regions 20 000 - 30 000 rub.
Age
25-55


Education
Special Teacher Education
Background: married, loves children and has high level of empathy, motivated
Overall income

Pains
lack of good educational tools
hard to find job (if hired)

Gender
Female


Moscow 50 000 rub.
Regions 25 000 - 30 000 rub.
Psychologist
Age
25-55


Education
Special Teacher Education
Background: married, motivated and erudite in many education areas
Overall income

Pains

Moscow 50 000 rub.
Regions 25 000 - 30 000 rub.
Gender
Female


Values
Age: 25-55


Sex: female

Education: Special Teacher Education
Background: ?
Overall
income
:

Pains: lack of good educational tools,
hard to find a job
?


Moscow 50 000
Regions 30 000
We position Interactive sandbox as a universal multi-tool for educators, special care specialists, speaking teachers and many others.
It helps each type of customer to achieve his goals in new form of game.
The product provides effective way of teaching children and substitute
many other tools by combining their functionality.
Age: 25-55


Sex: female

Education: Special Teacher Education
Background: ?
Overall
income
:

Pains: lack of good educational tools,
hard to find a job
?


Moscow 50 000
Regions 30 000
Main values
Increases qualification
level of educators
Rises prestige level
of kindergarten
Involves child into lesson within moments and keeps up to 30 min
Could be used for gaining extra income via additional paid classes
Both, child and educator enjoy using product for its magic and interaction
Based on strong foundation and provides effective ways for educating
Speech
therapist
Age: 25-55


Sex: female

Education: Special Teacher Education
Background: ?
Overall
income
:

Pains: lack of good educational tools,
hard to find a job
?


Moscow 50 000
Regions 30 000
Psychologist
teacher
Special care
teacher
General
education teacher
Special values
in progress...
in progress...
in progress...
in progress...
Service
Age: 25-55


Sex: female

Education: Special Teacher Education
Background: ?
Overall
income
:

Pains: lack of good educational tools,
hard to find a job
?


Moscow 50 000
Regions 30 000
We do have a support hot line and all the necessary instructions for setting up an interactive sandbox (assembling, hardware set up, software calibration). They are available on web and offline on sandbox laptop.
Also we connect directly to customer laptop via pre-installed TeamViewer if problem can't be solved through call.
We charge money for product one time, and customer gets free main updates forever. Additional updates like special courses for educators with direct recommendations or special game modes created only for developing speaking skills will be paid.
free hot line
online and offline manuals
Direct connection
Training
Age: 25-55


Sex: female

Education: Special Teacher Education
Background: ?
Overall
income
:

Pains: lack of good educational tools,
hard to find a job
?


Moscow 50 000
Regions 30 000
We provide tool-kits and manuals for educators:
Manual with description of each game mode (how does it work, what you have to do, what child have to do, different ways of using this mode for each specialist, what goals they can achieve, what result will have educator and child after classes, how you can integrate classes into curriculum, examples of classes)
Webinars with detailed demonstration and discussion
Reviews from other educators, who has already understood value of product and started to use it for 100 % (from our side, we have achieved customer success on these users and now try to extrapolate and share their understanding to others)
Video examples of lessons and videos with value descriptions for each type of educator
Detailed webinars for educators
Manual with methodoly
Reviews from experts
Video tutorials
Knowledge
Age: 25-55


Sex: female

Education: Special Teacher Education
Background: ?
Overall
income
:

Pains: lack of good educational tools,
hard to find a job
?


Moscow 50 000
Regions 30 000
From our experience, we have discovered useful things that might be working on UK market and help you as well:

First, no doubts, private kindergarten cares about money more than government kindergarten. So they want to know what financial result they will get after buying a sandbox. We have a case, when kindergarten became an expert of providing additional paid classes and gained about 700 000 rubles within 1 year (60 000 rubles per month).
The causes of this case were: educators understood the values, director of kindergarten understood how to gain income. We know how to train both sides that they can achieve success.

Second, such products like sandbox increasing the level of prestige of kindergarten so they can promote an advantages of modern education and engage new parents. We provide adapted media for advertising and social networks (they use social networks pretty wide and often).

Government kindergarten business model:
Parents pay about 1200 - 3000 rubles depending on region, the rest finance comes from government.
Average number of personnel is about 50.
The head of kindergarten control every internal and external communications.
Senior educationalist covers overall education processes and integration tools among groups of children.
Caretaker covers all the housekeeping things and building maintenance.
There are about 12 groups with 30 children served by 2 teachers and 1 nurse.
Main expenses of kindergarten: maintenance, supplies, salaries and development (educational tools and new tech)
Main goal for kindergarten: curriculum execution in terms of FSE (Federal Standard of Education) and other norms.
The sandbox suits all of these standards.

Raise income with additional paid classes
Raise the level of prestige of kindergarten
Fit the standards